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Marketing in Brief: Revlon

This article was originally published in The Rose Sheet

Executive Summary

Revlon: Firm's Raisin Rage fall 1995 color collection "is all about deep, rich, meaningful color, smoky eyes and warm, glowing cheeks," Revlon states. The collection includes Super Lustrous Lipstick in Raisin Rage and Rum Raisin; Timeliner for Lips in Blackberry; Naturally Glamorous Blush-On in Dune Rose; Revlon Nail Enamel in Vixen; Overtime Shadow quad in Raisins; Custom Eyes Shadow in Midnight Wine; Softstroke Powderliner in Brown Suede; and JetLiner Intense Liquid Eyeliner in Jet Black. Available in August, prices for the line range from $3.25 for Custom Eyes Shadow to $8.75 for the blush...
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