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Lancie entering direct-sales market with TruTone cosmetic line.

This article was originally published in The Rose Sheet

Executive Summary

LANCIE UNVEILING TRUTONE UPSCALE COSMETIC LINE VIA DIRECT SALES, the direct-marketing, start-up company announced. Developed by makeup artist Peter Lamas, TruTone combines the "packaging and the ingredients of a Borghese or a Chanel" with the "distribution methods of Mary Kay," the company said. Cost of the 26-SKU line is about "40% less than brands of the same quality at high-end department stores" since Lancie has no advertising, promotional or other retail overhead costs, according to the firm.
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