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Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: Introducing Release Your Spirit, a collection of four perfume oils developed to target the different moods of women, the company says. Visionary is a "vibrant floral" featuring a blend of peach, bergamot, violet, jasmine, moss and sandalwood. "Gender is no barrier" for Focus, a light green scent inspired by the environment comprising tuberose, waterlily, violet, jasmine, berry, musk and wood notes, according to the company. Sweet Faith, a "distinctly feminine" floral scent that "evokes feelings of innocence, warmth and depth," includes notes of lilac, galbanum, muguet, tuberose and vetiver. The marine scent, Oceanus, "inspired by the mystery, strength and serenity" of the ocean contains basil, cassis, taget, mandarin and oakmoss notes. Bowing this month, the scents cost $11.50 and $19.25 for .5 oz. and 1 oz., respectively...
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