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Tsumura crossing Bridges into mass distribution this fall.

This article was originally published in The Rose Sheet

Executive Summary

TSUMURA BUILDING BRIDGES INTO 30 DEPARTMENT STORES with a move into mass distribution planned for the fall. The women's fragrance is launching in 1,100 to 1,200 doors of department stores nationwide including J.C. Penney's, Burdines, Rich's, Yonkers and Carson Pirie Scott. Bridges will expand into 8,000 to 10,000 mass outlet doors in the fall, Tsumura said. The company is also considering alternative distribution channels, such as book stores or video stores, for the novel/movie-inspired fragrance.
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