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DQI branching out into branded fragrance market with Eau de Fruit.

This article was originally published in The Rose Sheet

Executive Summary

DQI ENTERING BRANDED FRAGRANCE MARKET WITH EAU DE FRUIT, a single-note fragrance line scheduled to begin shipping to mass market doors nationwide on Sept. 1. Building on the popularity of vanilla in fragrances, the collection of six scents comprises Vanilla and Vanilla Apple as well as Orange Cinnamon, Grapefruit, Peach and Clementine. Designer Quality Impressions, an alternative designer fragrance manufacturer, is planning to further expand its presence in the branded fragrance market following the Eau de Fruit debut, the firm said.
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