In Brief: Jade Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Jade Cosmetics: L'Oreal S.A. has agreed to acquire Hoechst AG's cosmetics subsidiary, the two companies announced June 26. The sale of the Jade business to L'Oreal marks the first step in Hoechst's planned departure from the cosmetics business; Hoechst announced earlier this year it had hired an investment bank to explore its strategic options ("The Rose Sheet" Jan. 30, In Brief). With sales of DM 223 mil. in 1994 and after-tax income of DM 12.8 mil., Jade leads the German makeup category in unit sales and is second in DM sales. L'Oreal says Jade's makeup line will complement L'Oreal's hair care and skin care offerings in Germany. Hoechst said it expects to make additional announcements regarding the sale of its Marbert fragrance, cosmetic and skin care division and Schwarzkopf hair care business within the next three to six months...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says