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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Protection Totale Total Defense Moisture Lotion provides "total protection against the clinically-proven environmental stresses that adversely affect the skin," the firm says. The lotion contains four defense mechanisms: Pollution Defense, an exclusive Chanel complex, "eliminate[s] toxic [and] damaging effects of chemical pollutants"; SPF 15 protects against UVA/UVB rays; melanin provides protection against "skin-damaging free radicals"; and natural moisturizers prevent dehydration, according to Chanel. Total Defense Oil Control Moisture Lotion contains soy protein microcapsules to "absorb excess oil, helping to control unwanted shine." Launching in October, the 1.7 oz. products cost $48.50 each...
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