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Marketing in Brief: Clarins

This article was originally published in The Rose Sheet

Executive Summary

Clarins: Introduces Compact Powder Foundation, its third foundation line. The "long-lasting" foundation contains a complex which protects skin from pollution, light and wind, and also acts as a moisture "'shield' to maintain the natural hydration level of skin," Clarins says. Compact Powder provides matte coverage when used with a dampened sponge or lightweight coverage when used dry. Intended for all skin types, the foundation is especially recommended for oily or combination skin. The new product comes in six shades and is available in July for $28.50...
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