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Neutrogena entering AHA, vitamin treatment category with Healthy Skin.

This article was originally published in The Rose Sheet

Executive Summary

NEUTROGENA HEALTHY SKIN IS TREATMENT PRODUCT FOR ALL AGES rather than an "anti-aging" formulation, according to Neutrogena. Healthy Skin, which will begin shipping to mass market doors in September, is intended for use by women of all ages who want healthy skin, the company said. The face lotion "reduces the appearance of fine lines, softens and smoothes dry, rough skin [and] evens out blotchy and uneven skin tones," according to the product labeling. The packaging also notes that Healthy Skin "improves skin radiance." Neutrogena is billing Healthy Skin as the company's entry into the treatment segment of the skin care market.
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