In Brief: Herbalife International
This article was originally published in The Rose Sheet
Executive Summary
Herbalife International: Restructuring eliminates post of chief operating officer in favor of "four functional areas" that report directly to Herbalife Chairman, President and CEO Mark Hughes effective immediately, the company announced July 5. Herbalife also reported that former Chief Operating Officer Norman Friedmann "has left the company." The firm's corporate management team consists of Exec VP-International and Corporate Administration Christopher Pair; Exec VP-Corporate Development Michael Rosen; Senior VP and CFO Mark Hattendorf; and Chief Legal Counsel David Addis...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says