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Jergens introducing Shower Active rinse-off moisturizer in mid-August.

This article was originally published in The Rose Sheet

Executive Summary

JERGENS SHOWER ACTIVE IS A RINSE-OFF MOISTURIZER formulated to be used in the shower when skin is at its "moisturization peak," according to Kao Jergens. Touted by the firm as the "different way to protect and treat very dry skin," the moisturizer has a patented "water-activated formula" with an "invisible barrier that actually seals moisture into the skin to help protect it from dryness all day."
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