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Marketing in Brief: Aveda

This article was originally published in The Rose Sheet

Executive Summary

Aveda: Adding Colour in Depth colors comprising four new shades to its Fresh Essence Lip Mattes line. The Colour in Depth collection "reflects the deep, vivid tones of nature" with the "savory browns" of Matte Spice and Matte Quince and the "earthy red tones" of Matte Snapdragon and Matte Guava, the company says. Like all Fresh Essence Lip Mattes, the new colors are free of mineral oils and artificial fragrances. Babassu oil, borage, aloe, jojoba, vitamin E and plant emollients "moisturize and condition while softening and protecting lips." The four new shades will be available in July for $13 each...
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