Marketing in Brief: Blistex, Inc.
This article was originally published in The Rose Sheet
Executive Summary
Blistex, Inc.: Introducing Blistex Lip Tone, an SPF 15 lip balm that "enhance[s] the wearer's natural lip color," the company says. The single shade is formulated "to bring out natural lip colors for a wide range of skin pigments" and to look different from person to person. The "slight touch of color" is combined with Blistex' "effective moisturization and protection," Blistex states. Spots on primetime, syndicated and cable TV, as well as print ads in women's and teen magazines will support the product's introduction. Promotions for the product also will include in-store displays and FSIs. Packaged in an "opalescent pink" .15 oz. tube, PABA-free Lip Tone will sell for $1.89...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says