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Marketing in Brief: Procter & Gamble

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble: Pantene Pro-V Light Spray Conditioner, Rinse-Off Deep Fortifying Treatment, and Clarifying Shampoo will debut in August. The 10.2 oz. conditioner provides an "extra dose of moisture and spot detangling anytime during the day" and helps control static, according to P&G. The 10.2 oz. treatment provides "twenty minutes worth of deep conditioning in just three minutes," P&G says, adding that the Shampoo (13 oz.) is "gentle enough to use every day" because it uses mild surfactants -- laureth sulfate and ammonium lauryl sulfate. All three carry the suggested price of $3.49...
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