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Marketing in Brief: Smith & Vandiver

This article was originally published in The Rose Sheet

Executive Summary

Smith & Vandiver: Extends three Botanical Blend Natural Scent Spray Cologne scents to Bath Gelees, Mineral Salts, Soaps n' Silk and Perfumed Candles as part of the firm's Botnical Blends Limited Edition Series. Botanical Blend No. 12 products are intended to refresh while the No. 16 fragrance soothes and No. 26 relaxes. The bath gelees are housed in tall, slim, clear pyramid glass bottles topped with a round gold cap and the mineral salts are similarly packaged in a shorter, wider, pyramid-shaped glass. Two 4 oz. bars of soap are wrapped in silk and retail for $8.50. Bath Gelees are $20 for a 200 ml bottle while the 21 oz. Mineral Salts and three-wicked perfumed pillar candles are $18 each. Botanical Blends Limited Edition Series is available July through early 1996 in 6,000 fine gift and department stores nationally...
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