Dep in "preliminary discussions with third parties" regarding strategic alternatives.
This article was originally published in The Rose Sheet
Executive Summary
DEP EXPLORING "STRATEGIC ALTERNATIVES" WITH FINANCIAL ADVISOR Donaldson, Lufkin & Jenrette Securities, the Rancho Dominguez, CA- based hair and skin care products company announced July 11. "Among other things," Dep is considering a business combination, the sale of its assets, a refinancing or a strategic investment, the firm said, adding that it has already "engaged in preliminary discussions with third parties regarding such alternatives."
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says