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Gianni Versace introducing Blonde in September to women's scent standing.

This article was originally published in The Rose Sheet

Executive Summary

GIANNI VERSACE LAUNCHING BLONDE this September as part of the company's strategy to strengthen its position in the high-end women's fragrance market. Noting that last year the firm's two best selling fragrances in the U.S. and abroad were men's scents -- Versace L'Homme and Blue Jeans -- Gianni Versace Profumi said it recognizes the need to broaden its portfolio of fragrances with an additional women's scent.
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