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In Brief: Hoechst AG

This article was originally published in The Rose Sheet

Executive Summary

Hoechst AG: Selling its fragrance, cosmetics and skin care division Marbert GmbH, to Perform, the Milan-based parent company of BBF Cosmetics SpA, for an undisclosed amount. Perform's cosmetic subsidiary is the licensee and distributor for Marbert in Italy. Marbert showed a loss of DM 9 mil. in 1994 on sales of DM 86.1 mil. On June 26, Hoechst announced an agreement to sell its Jade cosmetics subsidiary to L'Oreal S.A. ("The Rose Sheet" July 3, In Brief)...
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