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Marketing in Brief: Guerlain

This article was originally published in The Rose Sheet

Executive Summary

Guerlain: Firm introducing Eye-Liner and High Performance Eye and Lip Make-up Remover in September. The "quick drying" eyeliner "provides even coverage and long-lasting wear," Guerlain reports. Available in six shades, including Cypress Green and Velvet Grey, a tube of Eye-Liner will cost $22. The makeup remover is "specially formulated for the delicate areas around the eyes and lips" and includes 4% polyol, to "preserve essential moisture" without leaving residual oil, the company states. A 2.5 oz. bottle will cost $19...
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