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Marketing in Brief: Leiner

This article was originally published in The Rose Sheet

Executive Summary

Leiner: Expands its Natural Life brand of vitamin E products with two new offerings: Vitamin E Capsules and Vitamin E Body Oil. The 50 I.U. vitamin E capsules have twist-off ends for easy release of the vitamin. Touted as a healing agent when applied directly to viral sores and minor wounds, the vitamin E products also provide antioxidant protection. The body oil, when absorbed by damp skin, serves as a "non-sticky" all-over moisturizer to keep skin "soft, smooth and sensually touchable." Available now, the 60-count bottle of Vitamin E Capsules and the 6 oz. bottle of Vitamin E Body Oil are both priced at $7.59. Other products in the 10 year-old line are 10,000 I.U. and 20,000 I.U. Vitamin E Oils, Vitamin E Moisturizing Cream (10,000 I.U.) and Vitamin E Lotion (10,000 I.U.)...
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