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Marketing in Brief: L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal: Cosmair division launching Plenitude Revitalift with $5 mil. TV and print ad budget. TV ads break Oct. 23 while print ads will appear in November magazines. The "rich emollient cream" brings "increased firmness to skin on the face and neck while minimizing the look of fine lines and wrinkles," the firm says. Containing par-elastyl, vitamin E, pro-retinol A and UVB filters, Revitalift will be available in October. A 1.7 oz. container carries a suggested retail price of $12...
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