Marketing in Brief: Sally Hansen
This article was originally published in The Rose Sheet
Executive Summary
Sally Hansen: Instant Fix Invisible Nail Repair Kit and No More Mistakes manicure clean-up stick bow in late July/early August. The nail repair kit consists of flexible, self-adhesive "invisible" nail shields that are pre-cut and ready to be adhered to a cracked, split or broken nail, Del Labs states. One package comes with 20 full nail shields and 16 "dots" in three sizes for spot fixes. To strengthen the shields, a .5 oz. bottle of Instant Fix Top Coat and Sealer is included. The kit sells for $4.50. No More Mistakes, a "slimline 'pen'" with chisel tip applicator that wipes away nail polish errors, sells for $3.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says