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Marketing in Brief: Sally Hansen

This article was originally published in The Rose Sheet

Executive Summary

Sally Hansen: Instant Fix Invisible Nail Repair Kit and No More Mistakes manicure clean-up stick bow in late July/early August. The nail repair kit consists of flexible, self-adhesive "invisible" nail shields that are pre-cut and ready to be adhered to a cracked, split or broken nail, Del Labs states. One package comes with 20 full nail shields and 16 "dots" in three sizes for spot fixes. To strengthen the shields, a .5 oz. bottle of Instant Fix Top Coat and Sealer is included. The kit sells for $4.50. No More Mistakes, a "slimline 'pen'" with chisel tip applicator that wipes away nail polish errors, sells for $3.50...
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