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Mary Kay's Daily Benefits is company's first foray into nutritional supplement market.

This article was originally published in The Rose Sheet

Executive Summary

MARY KAY ENTERS NUTRITIONAL SUPPLEMENT MARKET WITH DAILY BENEFITS, a regimen of six vitamin and mineral supplements "developed to meet a woman's special needs." Containing 24 vitamins and minerals, the Daily Benefits regimen includes a multivitamin tablet with minerals, two antioxidant softgels, a B-complex tablet with calcium, a magnesium tablet and a calcium tablet.
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