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Gillette second-quarter toiletries/cosmetics sales up "moderately".

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE SECOND QUARTER TOILETRIES/COSMETICS SALES "ROSE MODERATELY," the Boston-based company announced July 20. Despite the sales increase, profits for the segment "fell significantly" due to the results posted by the firm's Jafra direct sales skin care and cosmetics business in Mexico, Gillette stated. Jafra accounts for 20% of Gillette's total toiletries and cosmetics sales, the company said in a recent report on Gillette's 1995 annual meeting in April. In addition to Jafra, Gillette's toiletries/cosmetics segment includes the Gillette Series line of men's shaving preparations, aftershave products and antiperspirants/deodorants; Right Guard, Soft & Dri and Dry Idea; and White Rain shampoos, conditioners and hair styling products.

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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