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In Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: May be considering entry into haircare arena. The company has signed a joint venture agreement with beauty salon entrepreneur Frederick Fekkai covering an undisclosed product line. According to Chanel, the agreement allows the company to "maximize the marketing effort behind an individual and product line that we believe has tremendous potential." Based in New York City, Frederick Fekkai Beaute will be headed by former Chanel Beaute VP Michelle Taylor who assumes the title of senior VP and general manager at the new company...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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