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In Brief: Prescriptives, Inc.

This article was originally published in The Rose Sheet

Executive Summary

Prescriptives, Inc.: Appoints Marianne Diorio to VP-marketing, effective July 12, the Estee Lauder division said. She replaces Jane Hertzmark who has taken the position of regional sales manager in northern California. Diorio, who joined Prescriptives in 1983, now reports to President Robert Nielsen. She previously held the position of VP-concept development with responsibility for coming up with new ideas for advertising copy and point-of-sale communications...
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