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Marketing in Brief: Lancome

This article was originally published in The Rose Sheet

Executive Summary

Lancome: Fall Couleurs Sensationnelles color collection includes three new Maquiriche CremePowder EyeColour Trio Shadow and Liner colors -- Les Bruns, Les Mauves and Les Bleus. The collection also has two new shades -- Grappe and Fumee -- of Artliner Precision Point Eyeliner and four new additions to Stylo Sport Casual Colour Lipstick SPF 15 including Cassis and Caprice. The expanded shade offerings for Sorbet de Lancome Fondant a levres Lip Gloss are Glace, Violine and Sepia and Rouge Absolu Hydrating Long Lasting LipColour is available in Rouge Original and Rouge Ombre. Available in August, prices range from $13.50 for the lip gloss to $23.50 for the eyeliner...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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