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Maybelline sales growth revived by Revitalizing line in second quarter.

This article was originally published in The Rose Sheet

Executive Summary

MAYBELLINE REVITALIZING SALES JUMP 54% for the year through June 17 based on A.C. Nielsen data, Maybelline announced in a July 19 release reporting the company's sales and earnings results for the second quarter and first half (ended June 30). The first-half performance of the Revitalizing line represents a turnaround for the brand and for Maybelline as well -- "slower-than-planned" rollout of the product line held back Maybelline sales growth in the third and fourth quarters of last year ("The Rose Sheet" Jan. 30, p. 12)

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