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Marketing in Brief: Scentique Boudoir Accessories

This article was originally published in The Rose Sheet

Executive Summary

Scentique Boudoir Accessories: Ellen Lafferty Skincare System uses vitamins, minerals, fruit and alpha hydroxy acids, and antioxidants "to make the skin appear smoother, firmer [and] more resilient," and to diminish the appearance of fine lines, the Carbondale, PA-based maker of lingerie and accessories states. The six-SKU line meant for all skin types comprises Glycolic Cleansing Gel, Refreshing Skin Tonic, Moisture Replenishing Complex, Gentle Exfoliating Scrub, Refreshing Body Shampoo, and Body Perfecting Moisture. The products, which the company anticipates will be available in department stores and small boutiques in time for the holiday season, will be priced between $18 and $30...
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