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In Brief: Benetton Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Benetton Cosmetics: Firm says it is "exploring every alternative" in its search for a strategic partner to distribute its Colors de Benetton, United Colors of Benetton and Tribu cosmetic and fragrance products after a breakdown in negotiations with Fragrance Marketing Group and Jacques Bogart S.A. to form a joint partnership. Under terms of a contract to negotiate signed April 4 by the three firms, Jacques Bogart and U.S. distributor FMG were to have acquired the worldwide cosmetics license and entire cosmetics operations of Benetton Group SpA ("The Rose Sheet" April 10, p. 4)...
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