Marketing in Brief: Clinique
This article was originally published in The Rose Sheet
Executive Summary
Clinique: Full Potential Mascara is "ideal for contact lens wearers" because it contains "special film formers" that hydrate and condition to protect eyelashes from becoming "dry and brittle," the Estee Lauder division says. Available in Black and Black/Brown beginning in October, the allergy-tested, fragrance-free mascara costs $11. Clinique also is adding new shades to its Touch Base for Eyes and Soft-Touch Creamy Blusher in August. The new eye product shades include Brown Grape, Mocha Silk and Nude Rose, while the new blusher shades are Beige Bloom and Sweet Cheeks...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says