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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Full Potential Mascara is "ideal for contact lens wearers" because it contains "special film formers" that hydrate and condition to protect eyelashes from becoming "dry and brittle," the Estee Lauder division says. Available in Black and Black/Brown beginning in October, the allergy-tested, fragrance-free mascara costs $11. Clinique also is adding new shades to its Touch Base for Eyes and Soft-Touch Creamy Blusher in August. The new eye product shades include Brown Grape, Mocha Silk and Nude Rose, while the new blusher shades are Beige Bloom and Sweet Cheeks...
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