Minoxidil Plus seizure Aug. 3 is latest action in long-running Upjohn v. Medtron case.
This article was originally published in The Rose Sheet
Executive Summary
MINOXIDIL PLUS PRODUCT SEIZURE AUG. 3 IN NEW YORK CITY is the latest action in a long-running legal effort by Upjohn to bar a Manhattan salon from capi-talizing on Rogaine labeling for treatment of hair loss. The seizure of "Minoxidil Plus" came after Manhattan Federal Court Judge Shirley Wohl Kram ruled July 19 that the Hair & Skin Treatment Center (formerly New York Hair Labs, formerly Medtron) was in contempt of the court's 1990 and 1992 injunctions enjoining the defendant from the "manufacturing, sale, distribution, advertisement, and promotion" of products covered by Upjohn's Rogaine patents.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says