In Brief: Amway Corp.
This article was originally published in The Rose Sheet
Executive Summary
Amway Corp.: Steve Van Andel, eldest son of Amway co-founder Jay Van Andel, will succeed his father as chairman, effective Sept. 1. The elder Van Andel will assume the title of senior chairman and will continue as a member of Amway's policy board and as an advisor to management. In addition to his new position, Steve Van Andel will retain his current roles as chairman of Amway Asia Pacific and vice chairman of Amway Japan. The firm also announced that Thomas Eggleston will step down as chief operating officer but will continue as CEO of Amway Asia Pacific. No replacement has been named...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says