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Marketing in Brief: Giorgio Red

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Red: Ads featuring Paulina Porizkova, tagged "Once you wear Red, everything else pales," will break in October books. TV ads with Porizkova will run in September, November and December, P&G subsidiary Giorgio Beverly Hills says. Porizkova -- who has signed an exclusive 15-month campaign contract with the firm -- was chosen because she represents the "essence" of women who wear Red, according to Giorgio...
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