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AdiPar revamping distribution, planning fall ad campaign for Van Cleef & Arpels scents.

This article was originally published in The Rose Sheet

Executive Summary

VAN CLEEF & ARPELS REINTRODUCING VAN CLEEF POUR HOMME this fall in 20 Saks Fifth Avenue doors, the firm's U.S. distributor AdiPar said. The men's scent originally bowed in the U.S. in 1978, but has since been phased out of distribution, AdiPar explained. The company said it decided to relaunch Van Cleef Pour Homme in the U.S. because the fragrance is "quite viable in Europe," representing 9% of the brand's total volume there.
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