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Marketing in Brief: Clairol

This article was originally published in The Rose Sheet

Executive Summary

Clairol: Linda Evangelista is new model for the firm's Ultress hair coloring line. Television and print ads with Evangelista are breaking now. Tagged "Feel the power of color," three-page print ads show Evangelista in four different hair colors. The print ads and 30-second TV spots will run through December. The ads were created by New York City-based J. Walter Thompson...
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