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Marketing in Brief: Donna Karan Beauty

This article was originally published in The Rose Sheet

Executive Summary

Donna Karan Beauty: New York City-based company enters hair care business with Donna Karan New York Washed Silk Shampoo and Conditioner. Washed Silk Shampoo contains antioxidants "to protect from environmental damage," Donna Karan Beauty States. The conditioner is touted as a product that "works instantly." Both products contain "built in sunscreen," the company says. Available late October/early November, the 6 oz. shampoo and 6 oz. conditioner are priced at $16 each...
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