HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Dr. Mary Lupo Skin Care System

This article was originally published in The Rose Sheet

Executive Summary

Dr. Mary Lupo Skin Care System: Matches one of its nine skin care "systems" to an individual's skin care needs. Each system comprises a variation of three to five of the firm's nine product offerings, which include two types of cleansers, three formulas of moisturizers and four types of lactic acid-based alpha hydroxy acid products. Most products are priced between $20 to $24 while the Intensive Target Moisturizer is $38.50 for a 1 oz. pump/ bottle. A discounted price is offered when products in a system are purchased as a package. Customers calling Dr. Mary Lupo Skin Care System's toll-free number are asked six questions to determine which products are best suited to a customer. The system is available now...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS001954

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel