Marketing in Brief: Luciano Pavarotti
This article was originally published in The Rose Sheet
Executive Summary
Luciano Pavarotti: National launch of the opera singer's signature fragrance has been postponed. The scent, along with its women's counterpart Luciano Pavarotti Donna, were scheduled to debut in an undisclosed national department store chain in mid-October ("The Rose Sheet" May 29, p. 1). Luciano Pavarotti Donna is still scheduled to premier on the original launch date. Luciano Pavarotti debuted in Italy in fall 1994 and rolled out to other European countries throughout early spring...