Marketing in Brief: Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Yves Saint Laurent: Teint Sur Mesure/Creme Foundation and Perfecting Base, consisting of two foundation products developed to work together, will be on counter in October. Applied to the hollows of the face and the "T-zone," Perfecting Base, a "non-oily creme emulsion," is said to even out the skin's problem areas with "self-regulating pigments" and to minimize "shine to help keep skin clear and matte throughout the day," the Sanofi division says. Creme Foundation is applied on top of Perfecting Base. The "ultra transparent" Perfecting Base comes in one "luminous pink hue" suitable for all skin types while the Creme Foundation is available in six shades including Tender Ivory, Pale Pink and Smoky Beige. The paired products carry a retail price of $65...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says