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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Teint Sur Mesure/Creme Foundation and Perfecting Base, consisting of two foundation products developed to work together, will be on counter in October. Applied to the hollows of the face and the "T-zone," Perfecting Base, a "non-oily creme emulsion," is said to even out the skin's problem areas with "self-regulating pigments" and to minimize "shine to help keep skin clear and matte throughout the day," the Sanofi division says. Creme Foundation is applied on top of Perfecting Base. The "ultra transparent" Perfecting Base comes in one "luminous pink hue" suitable for all skin types while the Creme Foundation is available in six shades including Tender Ivory, Pale Pink and Smoky Beige. The paired products carry a retail price of $65...
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