Holiday Marketing In Brief: Tsumura International
This article was originally published in The Rose Sheet
Executive Summary
Tsumura International: VitaSpa Mega Sampler combines 2 oz. samples of Ultimate bath & shower gel, Hydrating body lotion, Pampering bath & body oil, Exfoliating cleansing bar, Relaxing bath salts and Invigorating body mist, the company states. The sampler, which is packaged in a round vinyl bag with separate pockets for each product and a purple body sponge, ships mid-September. Also from Tsumura, Vitabath Naturals Bath on the Go Kit comprises a wire caddy with glass decanters of foam bath in four fragrances -- Pink Grapefruit, Sparkling Melon, Freesia Fields or Water Lily. The kit is shipping now. The two gift sets will carry a suggested retail price of $20 apiece...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says