In Brief: Henkel
This article was originally published in The Rose Sheet
Executive Summary
Henkel: Acquires 77% stake in Schwarzkopf hair and body care business from Hoechst AG. Dusseldorf-based Henkel says the Hans Peter Schwarzkopf family, which holds the remaining 23% interest in the company, has agreed to sell its share of the firm at a later date. Henkel notes that Schwarzkopf generated DM 1.1 bil. in sales in 1994 with DM 60 mil. in pre-tax earnings. In addition to Germany, Schwarzkopf's major markets include Austria, the Benelux countries, France, the U.K., Australia, Switzerland and Central and Eastern Europe. Henkel sells the Fa line of toiletry products in the U.S. through distributor Cosmetic Imports International...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says