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Marketing in Brief: Avon

This article was originally published in The Rose Sheet

Executive Summary

Avon: Face Lifting Moisture Firm Foundation "lifts...skin to a younger, more radiant appearance," the company says. The formula includes yeast cell extracts, to help "tone and firm skin," hyaluronic acid and plant-derived pseudocollagen as "moisturizing agents" and silica beads to "minimize the appearance of fine lines," according to Avon. At $7.95 for a 1 oz. jar, Avon says it hopes to compete with leading cosmetic companies at a fraction of the cost. Similar products include Borghese Spa Firming Foundation, which retails at $35 and Guerlain Hydro-Lifting Firming Foundation, priced at $38, Avon noted. Nineteen shades are available in September through Avon representatives...
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