Marketing in Brief: Gendarme
This article was originally published in The Rose Sheet
Executive Summary
Gendarme: Carriere, the company's first women's fragrance, is tentatively slated to debut December 1 at select Nordstrom stores and Barneys New York. Earlier this year, the West Hollywood, CA-based firm launched its second men's scent, Grabazzi, in Barneys New York ("The Rose Sheet" May 15, p. 7)...