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Marketing in Brief: LA Tan

This article was originally published in The Rose Sheet

Executive Summary

LA Tan: Suncare company develops a "new attitude in tanning" with new product introductions and higher SPFs, the company says. LA Express Cream Gel, with l-tyrosine, can be used for indoor and outdoor use. An 8 oz. bottle sells at $3.99. "Moisturizing" Sunless Body Mousse is priced at $3.99 for 8 oz. LA Tan has extended its kids and baby products to include an SPF 45 offering, which will cost $3.99 for a 6 oz. bottle. The new products will be available in March/April 1996. LA Tan is also repackaging its existing products with bigger numbers and brighter colors. A national advertising campaign for LA Tan's new offerings include full page print ads in the May 1996 issues of Self, Glamour and Seventeen, LA Tan says. FSIs will run May 12 in the top 50 U.S. markets...
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