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In Brief: Versace Profumi restructuring

This article was originally published in The Rose Sheet

Executive Summary

Versace Profumi restructuring: Firm revokes U.S. distribution responsibility of its fragrances from Fragrance Marketing Group, as part of its effort to "intensify [its] comprehensive worldwide image," Versace Profumi USA Ltd. says. Versace has contracted Europarfums to handle sales and sales services for specialty and department stores and Versace boutiques. FMG will continue to handle sales for "selected accounts" through its Prestige Marketing Group division. Versace notes that it will "fully control" both of these sales forces...
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