In Brief: Cancer Prevention Coalition
This article was originally published in The Rose Sheet
Executive Summary
Cancer Prevention Coalition: At a Sept. 21 press event in Washington, D.C., CPC and consumer advocate Ralph Nader released what they said would be the first of an annual "dirty dozen" list of consumer products containing carcinogenic ingredients. The 1995 list, prepared by CPC Chairperson Samuel Epstein, MD, and journalist David Steinman, includes Cover Girl Replenishing Natural Finish makeup, Crest Tarter Control toothpaste, Alberto VO5 conditioner (essence of neutral henna) and Clairol Nice 'n Easy permanent hair color. In a same-day statement, the Advancement of Sound Science Coalition criticized the list, noting that "everything is toxic at some dose." TASSC said that the "tiny exposure humans normally have to the chemicals in these products would pose no risk to human health"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says