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In Brief: Warner-Lambert

This article was originally published in The Rose Sheet

Executive Summary

Warner-Lambert: Pro toothbrush, toothpaste and dental floss line sold to Gillette for an undisclosed amount. The Pro business, which is primarily in Latin America, generated sales of approximately $40 mil. in 1994. The proceeds, Warner-Lambert Chairman Mel Goodes said, "will allow us to meet our goal of 6-8% earnings-per-share growth in 1995, while giving us the ability to reinvest in long-term growth opportunities," which include the marketing of the new Listerine dentifrice. Gillette commented that the Pro buy will improve its Latin American position; the firm already sells toothbrushes in Latin America under the Oral-B name...
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