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Jessica McClintock dressing up Jess as an evening fragrance Sept. 29.

This article was originally published in The Rose Sheet

Executive Summary

JESSICA McCLINTOCK DRESSING UP JESS FOR EVENING WEAR, according to the company. The "soft, elegant and intimately feminine" scent is being posi-tioned as an evening counterpart to the company's signature scent Jessica McClintock, which debuted as a "light and floral day" fragrance in 1988, the firm said. Jess will bow in 1,500 doors, including Macy's, Dillard's, Filene's, Cosman's, Dayton's, Hudson's, Mercantile, Robinson's and May's on Sept. 29. Jessica McClintock said it anticipates sales for Jess to match Jessica McClintock's first year results of $50 mil.



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