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Marketing in Brief: Aubrey Organics

This article was originally published in The Rose Sheet

Executive Summary

Aubrey Organics: Firm launches Calaguala Fern & Cade Tar Scalp Treatment Shampoo and Hair Thickener & Conditioner for the treatment of "many common scalp disorders," the Tampa-based company states. The products contain calaguala fern, which is a "blood purifier and scalp treatment" ingredient; quillaya "for dandruff, flaking and scalp problems"; white pink bark to treat "problem hair and scalp"; and cade tar, an herbal ingredient used for dandruff and "other scalp conditions," Aubrey Organics says. Available now through natural products retailers and via the company's toll-free number, an 8 oz. shampoo costs $8.65 and a 4 oz. bottle of thickener/conditioner costs $8.95...
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